Because they know that “progressive” has a nice ring to it that makes it pretty plain what the associated values are. Everyone understands what “progress” means, and it’s generally got a positive connotation.
But “liberal” sounds like someone who abuses their freedom overmuch. It has been turned into a dirty word.
Has anyone noticed that the term “liberal” is being thrown around a lot and “progressive” is actively ignored?
Because they know that “progressive” has a nice ring to it that makes it pretty plain what the associated values are. Everyone understands what “progress” means, and it’s generally got a positive connotation.
But “liberal” sounds like someone who abuses their freedom overmuch. It has been turned into a dirty word.