• radiogramm@alien.topB
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    10 months ago

    Toyota really dropped the ball on EV. They had such a huge lead in hybrid tech and just failed to make the leap. Maybe they are just too heavily invested in hybrid to make that leap.

    I know they’ve a toe in the water with full EVs but that’s all it is so far.

    I find their “self charging hybrid” line and all the references to electric in their adverts, at least as they’re marketed here in Ireland are really starting to look like desperation. Their PR department knows they have to stay relevant but their product line isn’t reflective of that.

    They’re being too conservative and the industry is starting to pass them by.