Making EV trucks is expensive. The market for these is limited. Rivian has sold some R1T but not 50K R1T in 1 year: I am unsure when they will be able to sell that many. It will be some time until batteries price are cheap in the USA. This is why EV sales in the USA still require some sort of tax credit. Even with the tax credit: it can still be expensive, especially in a high interest rate environment. EV market in the USA now is basically compact suv, midsize sedans, small hatchback (ie. model y, model 3, bolt). Gasoline price relative to electricity price in the USA (on average) is still relatively cheap: there will be continued fierce competition from hybrids for the time being.
Making EV trucks is expensive. The market for these is limited. Rivian has sold some R1T but not 50K R1T in 1 year: I am unsure when they will be able to sell that many. It will be some time until batteries price are cheap in the USA. This is why EV sales in the USA still require some sort of tax credit. Even with the tax credit: it can still be expensive, especially in a high interest rate environment. EV market in the USA now is basically compact suv, midsize sedans, small hatchback (ie. model y, model 3, bolt). Gasoline price relative to electricity price in the USA (on average) is still relatively cheap: there will be continued fierce competition from hybrids for the time being.