I know I"m not the only one and there have been posts about this, but I wanted to add to the growing list of people who are done with Toyota and their dealerships. When dealerships take advantage of customers on a large scale (I’m looking specifically at Toyota who has added dealer markups of $12-15K for a Toyota Rav4 Prime), all the decades of being a customer and advocate goes away. Yes, you can take advantage because of the supply situation, and Toyota can lose lifetime customers in the process because of the dealership and Toyota not doing anything about it when customers complained.
I will consider Lexus without giving them the benefit of the doubt, but not Toyota because of the actions of just about every Toyota dealership I have seen over the past two years. I’m just one person, but I’ve got to think there are more like me who are done with Toyota for their dealerships’ actions.
It sucks, but as others have said, what can toyota do? The answer is not much. What you can do is shame the dealer publicly and do business with an msrp only dealer. That’s what I did when I was looking for a GR Corolla, and eventually, I found a dealer that was msrp only and had an open allocation spot. The name of the game here is patience. You may have to wait a bit, but you’ll get your car if you choose the right dealer and are willing to wait. It sucks, but this is just the market right now, especially for new toyotas.