2023 there were 0 ICE national ads. Only EV’s. Namely Kia ads…
Who thinks 2024 will be any deafferent?
The only gas car i can imagine airing would be new Prius…
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I wouldn’t be shocked to see an EX30 ad or two. It would actually be available to buy around then
Last year I was amazed me how much money was spent to advertise vehicles which could not be purchased, not currently in production and not in mass production for years.
Perhaps those ads were create more to boost the tech credentials of the companies and stock prices than to drive sales.
This year I expect more traditional advertisements which feature cars available now on dealer lots.
That is a really good point and maybe how they pivot I agree.
Bets on ads for the “Ramcharger” pickup truck?
Probably also some Toyota “unlimited range” commercials.
I bet you see something about next gen Acadia/Traverse or a combo GM ad that includes them.