New car buyers are different. You wouldn’t pay a premium to get a new car, if you didn’t value certain advantages. With cars having become so amazingly reliable even at high ages/mileages, this divergence has become ever more pronounced. And with cars becoming ever more software-defined, the difference in marginal cost of a fully optioned car v. a “no frills“ one is getting ever smaller. Meaning that it doesn’t really make sense to target “no frills“ customers outside of very special cases like small, light sportscars.