Yeah this car seems like it was made for an entirely different customer than the 1st gen and I suspect MB will find out that it will be very difficult to find enough of those.
The 8 series does not sell very well. Mercedes already has the E class and S class coupes. It just doesn’t seem like the market is asking for another heavy 2+2 GT in that price segment.
I can see where Mercedes probably did their market research on why some of their typical customers may not have bought the first gen GT. But sometimes chasing the people that didn’t like your car is a fool’s errand. They’re certainly not going to win over 911 customers with this car.
Ultimately maybe the big thing here is platform sharing. Maybe MB knows they’ll lose some buyers but this car costed a lot less to develop.
Yeah this car seems like it was made for an entirely different customer than the 1st gen and I suspect MB will find out that it will be very difficult to find enough of those.
The 8 series does not sell very well. Mercedes already has the E class and S class coupes. It just doesn’t seem like the market is asking for another heavy 2+2 GT in that price segment.
I can see where Mercedes probably did their market research on why some of their typical customers may not have bought the first gen GT. But sometimes chasing the people that didn’t like your car is a fool’s errand. They’re certainly not going to win over 911 customers with this car.
Ultimately maybe the big thing here is platform sharing. Maybe MB knows they’ll lose some buyers but this car costed a lot less to develop.