Is it shallow, or petty, to decide based on name alone? Yeah, pretty much, but there’s probably something, a product or service or site, that the name has made you gloss right over it or jump to it ASAP.
What are some examples that spring to mind for you?
You need like two tablespoons of yoghurt per liter of milk. Just cook the milk beforehand and let it cool to about 45°C. Mix in the yoghurt and put it in an oven with the light on for a few hours. Voilà!