Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.

The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.

Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”

Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

      • cricket97@lemmy.world
        link
        fedilink
        arrow-up
        2
        arrow-down
        23
        ·
        edit-2
        1 year ago

        this comment reads like projection. some of the most unhappy and bitter people I know are leftists. republicans can be retarded but most conservatives I know are in happy families with good jobs. Whereas the lefties I know are all “struggling artists” or similar, have no money, no children, no family, and hate everyone around them who disagrees with them.

        • SCB@lemmy.world
          link
          fedilink
          arrow-up
          10
          arrow-down
          1
          ·
          1 year ago

          What if I told you there’s a huge swathe of totally normal people who aren’t the psychopaths boycotting beer over a single advertisement or full on commie pinkos?

          • cricket97@lemmy.world
            link
            fedilink
            arrow-up
            2
            arrow-down
            15
            ·
            1 year ago

            people are avoiding a product that doesn’t line up with their values. isn’t that a good thing? or only when you disagree with those values?

              • cricket97@lemmy.world
                link
                fedilink
                arrow-up
                1
                arrow-down
                7
                ·
                1 year ago

                Just because you don’t personally agree with it doesn’t mean its not a value some might hold. Don’t be stupid.

            • wildginger@lemmy.myserv.one
              link
              fedilink
              arrow-up
              8
              arrow-down
              3
              ·
              1 year ago

              Values? What values? Human beings not identical to you are alive, thats a value to you?

              Man, the “different values” thing is about work ethic, and sex before marriage, not other people being allowed to breathe.

              • cricket97@lemmy.world
                link
                fedilink
                arrow-up
                1
                arrow-down
                9
                ·
                edit-2
                1 year ago

                The definition of values is “a person’s principles or standards of behavior; one’s judgment of what is important in life.”

    • Dra@lemmy.zip
      link
      fedilink
      arrow-up
      4
      arrow-down
      15
      ·
      1 year ago

      Do you want a discussion or to hear your own beliefs repeated back to you as is usual fare in this subreddit

        • Dra@lemmy.zip
          link
          fedilink
          arrow-up
          2
          arrow-down
          7
          ·
          edit-2
          1 year ago

          I despise fox news. I suppose the answer to my question was as I feared. Single minded American Polarity with no interest in discussion. How beneficial to the human race.

          Downvote with no reply = I’m right and you don’t like it

        • Dra@lemmy.zip
          link
          fedilink
          arrow-up
          1
          arrow-down
          1
          ·
          1 year ago

          When you have browsed reddit for 12 years in nearly identical apps, it takes some time for habits to die off. That said, fuck reddit.

      • Encrypt-Keeper@lemmy.world
        link
        fedilink
        English
        arrow-up
        7
        arrow-down
        2
        ·
        1 year ago

        A discussion about what? You could explain to everyone why you’d do something so stupid but does it really matter? It wouldn’t make it less stupid.