World Cup’s are rare and special, that’s why they do amazingly well. Due to the iconic status of the tournament. It speaks to peoples imagination. It’s filled with wonder. That’s why it also makes a lot of money.

Okay lets do it every single year to rinse the money out of it. If it makes us so much money bags every 4 years, we should maximize those profits!!

Now the World Cup isn’t as special anymore and eventually won’t make as much money.