The new bill reinforces that all data brokers must register with the California privacy protection agency, and it requires the CPPA to establish an easy and free way for Californians to request that all data brokers in the state delete their data through a single page, regardless of how they acquired that information. If data brokers don’t comply with these rules, the bill stipulates they be fined or otherwise penalized.
Hopefully this becomes the standard nation wide. Having a single page where you can delete your accounts on multiple services with a single click sounds like a data privacy dream.
Most of the big tech data barons are incorporated in California, and its not an easy thing to “up and move” corporations with 100s of billions of assests.
It will be easier, much easier, for them to comply, especially as seeing Delaware is also a liberal state, and very well may pass the same law at some point.