Google has rolled out "Privacy Sandbox," a Chrome feature first announced back in 2019 that, among other things, exchanges third-party cookies—the most common form of tracking technology—for what the company is now calling "Topics." Topics is a response to pushback against Google’s proposed...
Unfortunately, it’s not like it would realistically change the monopoly Google has over the internet. The greatest financial backer of Mozilla is Alphabet and if Firefox starts to gain too much traction, they will simply axe Mozilla and unless they manage to get another backer fast, Alphabet will have THE monopoly over the Internet.
Don’t get me wrong, I’m doing my part and using Firefox (when it doesn’t constantly crash), but Alphabet’s holding way too many strings currently for any change to happen.
My understanding is that Google pays Firefox to use Google as the default search engine, which they also pay Apple for the same, so it’s a win-win situation and unlikely Google would ever do such (especially since Chrome is already the dominant browser for user base)
We can dream for the day where Alphabet finally loses it’s monopoly. It will be a day to be remembered.
The FTC is actually suing them right now for that very practice. Google might be forced to stop doing that which would ironically hurt Mozilla/competition.