Everyone knows the tale of Brand X getting bought out by some faceless global conglomerate and going to shit, but does the opposite ever happen?
Everyone knows the tale of Brand X getting bought out by some faceless global conglomerate and going to shit, but does the opposite ever happen?
From what I heard, Geely bought them and just said “here’s a bunch of money, do whatever the fuck you want”, and they suddenly started making good stuff.
I wish someone would do that to me, haha
Geely did improve their quality and safety significantly by using Volvo’s engineering expertise so it is a win-win for both, and I hope they’ll revitalize Proton and Lotus the same way.