Under the tentative new plan, Unity will limit fees to 4% of a game’s revenue for customers making over $1 million and said that installations counted toward reaching the threshold won’t be retroactive, according to recording of the meeting reviewed by Bloomberg. Last week, Chief Executive Officer John Riccitiello delayed an all-hands meeting on the pricing changes and closed two offices after the company received what it said was a credible death threat.
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One of the most controversial elements of the policy concerned how Unity would track installations of its software. Although the company first said it would use proprietary tools, Whitten said Monday management will rely on users to self-report the data.
Negotiation 101. Start by asking more than is reasonable so that you can re-counter with what you actually planned in the first place.
I’ve seen this backfire horribly multiple times, so I don’t think it’s good advice. People aren’t that simple.
In this case, many studios have already made plans to jump from Unity after the first announcement, so I’m sure there’ll be some kind of “negotiated agreement” that’s completely meaningless because people are already migrating away as fast as possible.
That’s why it’s 101. In 102 you learn to that while asking for more than you actually wants, to then negotiate back down to what you want, is a good strategy. You should never go completely balls to the wall on that first bid because then you will just be thrown out immediately.