The new entity will be majority Indian-owned and build local R&D and engineering capabilities as Nothing seeks to create a globally competitive consumer electronics brand.
  • emergencyfood@sh.itjust.worksEnglish
    3·
    2 days ago

    Good luck but I don’t think they’re going to succeed. People who buy based on brand will buy Samsung or Nokia, and people who look at performance will buy Redmi / Vivo / Oppo. So what’s their niche going to be?

    Also India doesn’t have a full smartphone manufacturing system. We have a smartphone assembling system. The components still come from China or Korea. Doesn’t he know even this?