In February, OpenAI introduced advertising in ChatGPT. Ad buyers love this idea: [AdNews] ChatGPT reaches people who have effectively opted out of traditional advertising. Digitally native, ad-bloc…
  • Soyweiser@awful.systemsEnglish
    4·
    8 days ago

    Arent like the margin increases on targeted ads already pretty bad? I don’t think running expensive chatbots (which then can be messed with by the people you are trying to reach, driving up the costs even more) are going to really provide value for the advertisement world.

    • David Gerard@awful.systemsOPMEnglish
      6·
      8 days ago

      OpenAI were originally selling the ads at premium prices, this is the ad guys saying “these perform like trash mate”

      • Soyweiser@awful.systemsEnglish
        2·
        7 days ago

        Yeah im just wondering why they tried it at all. Feels like the lidl branching into selling luxury cars to make an extreme example.

        • bignose@awful.systemsEnglish
          3·
          5 days ago

          Yeah im just wondering why they tried it at all.

          Because they have investors demanding insane profit returns, on a business that costs far more than people want to pay for, and currently is incinerating huge amounts of money.

          So they’re casting about for any different business model that might bring in some profit from a service that makes nothing valuable people want to pay for. Advertising is one such model. They have no new ideas.