- cross-posted to:
- britishtelly@feddit.uk
- cross-posted to:
- britishtelly@feddit.uk
The UK’s biggest video-on-demand services will have to follow the same rules on content and accessibility as traditional broadcasters, under new legislation being implemented.
Do they cover sponsorships built into videos that I am pretty sure often don’t meet UK advertising guidelines? Tbh I use sponsorblock so its years since I even saw one but I know VPNs at least used to push huge amounts of blatant false advertisement.
https://www.gov.uk/government/publications/social-media-endorsements-guidance-for-content-creators/social-media-endorsements-being-transparent-with-your-followers
I’m not an expert but from this link it would appear to be covered by either the asa or the cma.
More here and new law since 2025 looks to be tougher:
https://www.gov.uk/government/collections/reviews-and-social-media-endorsements-what-businesses-and-content-creators-must-know