The people who ate there were conservative middle class families. Pretty much exactly the people they pissed off with their failed rebrand.
This is the biggest marketing blunder since Bud Light pissed off conservatives by trying to appeal to the young liberal crowd. Both of these blunders are case studies in failing to know your audience.
Marketing folks: if your customers are primarily left or right wing (not both) then trying to appeal to the other side is going to backfire spectacularly. The Coca Cola strategy of trying to be as neutral and apolitical as possible is the only way to go.
The people who ate there were conservative middle class families. Pretty much exactly the people they pissed off with their failed rebrand.
This is the biggest marketing blunder since Bud Light pissed off conservatives by trying to appeal to the young liberal crowd. Both of these blunders are case studies in failing to know your audience.
Marketing folks: if your customers are primarily left or right wing (not both) then trying to appeal to the other side is going to backfire spectacularly. The Coca Cola strategy of trying to be as neutral and apolitical as possible is the only way to go.