If only they’d just ignored whatever bullshit con artist overpaid corporate consultants insisted that they needed to update their logo, all of this could be avoided. I’m assuming they used consultants here because I can’t imagine anyone inside the company would be that fucking stupid on their own. Their entire business image is being old fashioned, “updating” a fucking plain as fuck boring logo with no personality is the absolute last thing they should have done.

Maybe other companies will take away a lesson that the overpaid brand consultants can be disastrously wrong and they shouldn’t be blindly trusted.