Recovering South Korean shopaholic-turned-climate activist Lee So-yeon used to buy new clothes almost daily – until a $1.50 winter coat triggered an awakening that stopped her shopping entirely.
While looking at the ultra-cheap padded jacket at an H&M shop in the United States, where she was working at the time, Lee asked herself how any item of clothing could be sold so cheaply.
The 30-year-old embarked on a deep dive into fast fashion production methods and was horrified at the human, social and environmental toll hyperconsumerism is having on the planet – and on the mental health of women who make and buy cheap clothes.
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The reason the clothes are so cheap, Lee learned, is because the women who sew for companies are paid little, while the business model itself is causing significant environmental harm.
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Lee now organises clothing swaps with her friends and family, and has written a book to promote the idea of valuing garments for “the story behind it”, rather than chasing ephemeral trends.
She is part of a small but growing global movement seeking to promote second-hand clothing and help people – especially women – opt out of the cycle of over-consumption.
The app Lucky Sweater provides a platform for users to trade items from their closets with each other, focussing on sustainable brands, founder Tanya Dastyar [said].
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The fast fashion industry is terrible. You tube has an entire category of people who try on clothes for videos. They always buy them in bulk, theyre all cheaply made and i guarentee they wear them once and return them saying, “oh it doesnt fit” and the economics of scale and general money say its easier to just trash those returns than to try and clean them and resell it. Ive got gift cards piling up for clothes store because i only buy clothes when they absoluetly need to be replaced