I am using a liquid detergent and I use exactly the half of the detergent they say I should use. If a the washing machine requires 1 cup, I do half. Mostly because I don’t trust the company to put me over their interests.
Now, what will happen? Will my clothes end up staying dirty? Will it not remove stains which a full cup would have removed? Will surfexcel kidnap me and torture me for not obeying their commands? Help meeee!!
Too little and your clothes will be exposed to more friction, causing things to get pulled and rubbed more.
My newer LG with a mobile app once scolded me for using too much.