Funeral? Poppycock, KPIs are great. Bloodwork is coming in excellent. Perfect cholesterol, low leukocytes, beautiful plumage. So what if he’s braindead?

During this small group discussion, I and others tried to get our Googlers to address the biggest problem facing our industry: Google giving big brands special treatment. Each time a site owner brought up the topic, we were quickly steered in another direction.

Wat? Why google’s funeral? Very confusing.