• UsernameHere@lemmy.world
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    10 days ago

    In 2005, fossil fuel company BP hired the large advertising campaign Ogilvy to popularize the idea of a carbon footprint for individuals.

    BP oil company pushed the idea that our individual carbon footprints matter so that everyone can share the blame of what the fossil fuel industry has done.

    Don’t fall for it. Only corporations pollute enough to matter. Only corporations can provide alternatives to fossil fuels. Only corporations can make a meaningful reduction to greenhouse gas emissions.

    The most significant difference individuals can make is to create political and legal pressure by voting and protesting.

    • stabby_cicada@slrpnk.net
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      10 days ago

      BP oil company pushed the idea that our individual carbon footprints matter so that everyone can share the blame of what the fossil fuel industry has done.

      The article discusses this, yes - along with how the carbon footprint is a good metric for individual consumption even if corporate propaganda abuses it.

      The most significant difference individuals can make is to create political and legal pressure by voting and protesting.

      I agree with you that political action is vital. I don’t agree that it’s necessarily more significant than personal action. Feminists used to say “the personal is political”, and it’s still true. How you act in private demonstrates your commitment to the values you endorse in public and gives your voice more weight when you speak your values.

      If you reduce your personal footprint, but never talk about it or encourage other people to do the same, your impact is limited to yourself. If you reduce your personal footprint, and make your actions contagious by talking about them with people you know and encouraging them to do the same, you can impact many more people, encourage them to follow your lead and reduce their footprint, and then they can encourage others to reduce their footprint, and so on and so forth.

      Limiting the damage from climate change takes collective action. And collective action requires a community, and a community requires communication.

      If you assume you are a lone individual and your personal decisions have no effect on anyone else, it’s easy to imagine reducing your personal footprint is meaningless. If you see yourself as part of a community, and by reducing your personal footprint you encourage others in your community to do the same, you can see how much larger your impact can be.

        • stabby_cicada@slrpnk.net
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          10 days ago

          Again, carbon footprint is not a BP talking point. It was a pre-existing concept that was appropriated by BP to prevent climate change legislation by shifting responsibility for climate change to individual consumers.

          And then, some years later, once corporations had more solid control of legislatures and were no longer afraid of legislation, they started using the carbon footprint idea in reverse as propaganda - they claimed individual responsibility was a myth, only legal action against corporations will help with climate change, so eat whatever you want and buy all the gas you want and buy all the corporate products you want, and don’t feel guilty about it, because it doesn’t matter.

          In reality, both individuals and corporations bear responsibility for climate change, and both of the above arguments are corporate propaganda aimed at getting you to give up, do nothing, and buy shit.

          • commie@lemmy.dbzer0.com
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            8 days ago

            some years later, once corporations had more solid control of legislatures and were no longer afraid of legislation, they started using the carbon footprint idea in reverse as propaganda - they claimed individual responsibility was a myth, only legal action against corporations will help with climate change, so eat whatever you want and buy all the gas you want and buy all the corporate products you want, and don’t feel guilty about it, because it doesn’t matter.

            citation needed

            • stabby_cicada@slrpnk.net
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              8 days ago

              Sure. The Google term you’re looking for is called “discourses of delay”.

              Tldr: The propagandists recognize the global consensus, that climate change is real and must be addressed, is too strong to attack directly. Instead, they work to discredit potential solutions and discourage people from acting. The hope is to delay action on climate change until fossil fuel companies run out of oil to sell.

              The four ways corporate propaganda encourages climate delay are by redirecting responsibility (“someone else should act on climate change before or instead of you”), pushing non-transformative solutions (“fossil fuels are part of the solution”), emphasizing the downsides (“requiring electric vehicles will hurt the poor worst”), and promoting doomerism (“climate change is inevitable so we may as well accept it instead of trying to fight it”).

              And here’s the thing. We need both individual and collective action to mitigate climate change.

              Arguing that only individual action can stop climate change is delayist propaganda used to discourage climate action.

              Arguing that only collective action can stop climate change and individual action is useless is also delayist propaganda used to discourage climate action.

              The propaganda takes an extreme position on both sides and encourages people to fight with another instead of unifying and acting - much like how foreign propagandists in the United States take aggressive, controversial positions on the far left and far right to worsen dissent and discourage unity.

              https://www.forbes.com/sites/jeffmcmahon/2020/08/05/scientists-dissect-the-tactics-of-climate-delayers/

              European scientists last month catalogued what they call the “Four Discourses of Climate Delay”—arguments that facilitate continued inaction.

              1 Redirecting Responsibility

              U.S. politicians blaming India and China, Irish farmers blaming motorists, organizations blaming individuals—these common techniques evade responsibility and delay action.

              “Policy statements can become discourses of delay if they purposefully evade responsibility for mitigating climate change,” the scientists say.

              The scientists label as “individualism” the claim that individuals should take responsibility through personal action. I asked if it weren’t also a discourse of delay when activists insist that individual climate action is pointless, that only systemic action can address the problem.

              That too is a discourse of delay, replied Giulio Mattioli, a professor of transport at Dortmund University. The team considered including it under the label “structuralism,” but decided it’s not common enough to include.

              (Depends on where you are. I’d argue that’s very, very common among high consumption American activists.)

              A fascinating study about how much people have internalized these discourses of delay is here: https://www.sciencedirect.com/science/article/pii/S0959378024000797#:~:text=Consisting of four overarching narratives,with its own emotional resonance)%2C

      • John Socks@socks.masto.host
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        10 days ago

        @stabby_cicada @UsernameHere I’m afraid I take the darkest view. That is that BP etc gave the public the full option to care about their carbon footprint, and the public decided not to.

        At that point why should BP or politicians force it upon them?

        Who exactly would be the “we” in that process who knows better? If it is some informed and passionate minority, that is not actually democracy.

        It is a collective action failure.

        • theneverfox@pawb.social
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          9 days ago

          Think of it like this - companies are contaminating everything with lead, because it’s slightly cheaper for them

          People get concerned for good reason

          So some companies pay to make lead free products and sell them at a premium. They put it all over the packaging

          Other companies see this, and start putting it on their packaging, despite still having an unsafe lead content

          All of them do media campaigns and lobby the government, further confusing the issue

          People need to buy food, and are working with limited information. They don’t have the time to educate themselves over every purchase - you’d need experts dedicated to testing and compiling the data

          So, for the good of everyone (the companies included) we made that. You can go to the grocery store and buy food, confident it doesn’t contain large amounts of lead.

          People definitely care, but systematic problems can only be solved systematically

          • John Socks@socks.masto.host
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            9 days ago

            @theneverfox I just commuted across Los Angeles. I saw every sort of car, but far more gas guzzlers than hybrids or EVs. These are free choices, by people who might say “they care” or “someone should do something.”

            The person who buys a Mercedes Maybach SUV, 16 MPG, certainly has other options.

            They would probably tell you they care.

            • theneverfox@pawb.social
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              9 days ago

              That’s it exactly. You’re asking why they didn’t pick a greener car. I’m telling you the problem is that you need to drive across Los Angeles

              My mom likes the idea of hybrids, but is scared to even rent an electric car because she’s heard things like “range anxiety” and doesn’t understand the technology. I’ve explained the technology, the availability of charging stations, and the options for charging at home. We ended the conversation with her saying she’s had her car for a decade, and doesn’t see the need for a new car - I told her “absolutely, your car has good fuel efficiency and safety features, there’s no reason to get a new car”

              The waters are muddy by design, but the true problem is car centric infrastructure. Electric cars aren’t a solution - they’re a lesser evil. My mom cares - not because she understands, but because she trusts me and my siblings to understand things she doesn’t. We all are much more passionate about health and climate change, she just does the best she knows how. When we all told her “it’s bad to eat meat everyday, let alone every meal”, she listened. If I took a stand and told her to get an electric car, I could wear her down - but driving her car into the ground is better. She recycles less because I’ve taught her what can’t be recycled - recycling is a lie, “if in doubt throw it out” is good public communication

              Our choices are limited. People overwhelmingly care - they also have to live their lives. Choices won’t make a dent in climate change - it’s a systematic issue that must be solved systematically

      • UsernameHere@lemmy.world
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        9 days ago

        The fossil fuel industry has spent a lot of money making us dependent on them. They have been so successful that the majority of us would not be able to survive without their products whether it be to get to work, power our cities, heat our buildings, etc.

        So what’s a realistic approach to the problem:

        Getting billions of individuals to change across the planet? Which requires most of them and their families to die?

        Or

        Changing a few dozen companies?

        • stabby_cicada@slrpnk.net
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          9 days ago

          How do you expect to change those few dozen companies?

          Especially if the majority of us really wouldn’t be able to survive without them?

          • UsernameHere@lemmy.world
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            9 days ago

            By voting and protesting to get a revenue neutral carbon tax passed. Passing legislation to end our dependence on fossil fuels. Creating the political will to hold fossil fuel companies accountable for the damage they’ve done. Taking their profits and use it to fund the work needed transition everyone away from fossil fuels not just those that can afford it.

        • Gloomy@mander.xyz
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          9 days ago

          So what’s a realistic approach to the problem:

          Getting billions of individuals to change across the planet? Which requires most of them and their families to die?

          AND

          Changing a few dozen companies.

          Changes like this don’t happen in an empty space. If you have an Eco aware consumer base it help a lot.

          • UsernameHere@lemmy.world
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            8 days ago

            Your plan is to require every individual on the planet to make sacrifices that could kill them and their loved ones? You think that’s actually achievable?

            Did you forget we couldn’t even get everyone to wear masks during the pandemic?

            Of course that plan would never work. We can prove it by showing that greenhouse gas emissions have still been increasing after the fossil fuel industry started this carbon footprint marketing campaign.

            Changes like this don’t happen in an empty space. If you have an Eco aware consumer base it help a lot.

            No one is saying we don’t want eco aware consumers and the top polluting companies on the planet are not “an empty space”.

            This is a systemic problem that requires political and legal action to fix.

            Paper straws don’t reduce greenhouse gas emissions.

            • Gloomy@mander.xyz
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              8 days ago

              Your plan is to require every individual on the planet to make sacrifices that could kill them and their loved ones? You think that’s actually achievable?

              No. I complete not registered the second half of your sentence while quoting it. No fucking idea how that happend. Complete brain fart on my end.

    • houseofleft@slrpnk.net
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      9 days ago

      Not only that, but only collective action and politics can give people the choices they need to reduce climate change.

      It’s no use telling people not to drive if there’s no public transport system. And people can’t individually will their energy to have a generation mix.

    • silence7@slrpnk.netOPM
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      10 days ago

      Those are important, but the act of doing things like installing solar panels, or a heat pump changes minds — and when you do it, others around you see and imitate.

      • SirDerpy@lemmy.world
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        10 days ago

        I’d rather put my money into feeding the hungry than consumption effecting nothing but my ego.

      • UsernameHere@lemmy.world
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        10 days ago

        I can’t afford those things just like most of the people impacted by climate change. But maybe that’s the point of redirecting the focus to those actions.

    • capital@lemmy.world
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      9 days ago

      Corps make and sell what we buy.

      Arguments like yours seem to condense down to “I won’t change until a corp forces me to” which makes no sense to me.

        • capital@lemmy.world
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          9 days ago

          Notice this response isn’t “that’s wrong and here’s why” it’s “someone else also said this”.

          Even if it were true that I was repeating BP taking points, that’s not a good reason to discount it.

          https://en.m.wikipedia.org/wiki/Genetic_fallacy

          To help drive the point home, how many widgets will a company make if no one is buying them anymore?

          • UsernameHere@lemmy.world
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            9 days ago

            What’s more realistic to change? A few dozen companies or billions of people?

            Obviously it is easier to change the companies. That is why fossil fuel companies pay marketing companies to shift the responsibility onto billions of people. Because they know it will never succeed.

            So whether you are a fossil fuel shill or not, you are doing the work of a fossil fuel shill.

            • capital@lemmy.world
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              7 days ago

              What’s more realistic to change? A few dozen companies or billions of people?

              My comment was meant to encourage the readers of the thread to make a change. So I think I’ll switch around your question.

              What’s more realistic to change? YOUR own consumption habits or corporations?

              What’s ironic is your argument is perfect for discouraging individuals from making changes in their own lives which would improve climate change. Who is the shill?

              • UsernameHere@lemmy.world
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                7 days ago

                1 persons individual change is not enough to matter. For individual carbon footprint changes to matter you need 100% participation across the planet to fix a small part of the problem.

                To make systemic change you need the majority of voters. So around 25% participation to fix 100% of the problem.

                I provided my source showing BP hired a marketing firm to get the public to focus on their individual carbon footprint.

                So to answer your question of who the shill is: I’d say the person repeating the fossil fuel talking points.

                • capital@lemmy.world
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                  7 days ago

                  I’d say the person repeating the fossil fuel talking points.

                  I’d say it’s the one discouraging people from changing their habits, thereby continuing to give money to fossil fuel companies and big ag.

                  Yes, also vote. But discouraging people from changing is so obviously in favor of the groups you purport to be against.

                  I provided my source showing BP hired a marketing firm to get the public to focus on their individual carbon footprint.

                  I find that comments like these seem to give the person making it license to continue doing things counter to their stated goals of reducing the affects of climate change. I’m sure it makes you feel better about doing it but I’m here to say, you can certainly make a change on your own, every single day and do not have to wait to act twice a year (in the US example) to vote to improve things.

                  • UsernameHere@lemmy.world
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                    7 days ago

                    I’m not discouraging anyone from changing their habits.

                    I am pointing out why the fossil fuel industry is paying marketing firms to come into threads like this and say the same things you are saying:

                    Because focusing on individual carbon footprint requires 100% of the world to just do the right thing in order to fix a small part of the problem.

                    While focusing on systemic change requires the voting majority, which is closer to 25% of the population. To fix 100% of the problem.