Not really. The term “content creator” is corporate speak. Google’s ad-based business model has a binary classification: content and ads. It’s not an inaccurate term, but using it implicitly endorses the corporation’s binary world view.

Words is funny sometimes.

In the past maybe, but certainly not these days. It’s overglorified corporate money grab propaganda, that goes around shamelessy guilt tripping viewers when truth is spoken. Much of these so-called content creators do not much else than making face react videos to something they saw and just talk about their likes or dislikes. They get paid lots just to make a soy-jack face and shitty clickbaits. The amount of money some them get paid is large sums insane for little efforts in proportion to what worth it actually ought to be. There people out there putting real efforts and labor to contributions to society to keep it running that paid squat in comparison. Its sad really. Go ahead downvote me, it doesn’t change the truth i speak.

Then call them educators, or presenters… teachers, maybe, depending on the nature of their work