Lego is doing a great job here exploring alternative materials and encouraging research and production.
It’s absurd that they seem to be doing it all by themselves. Plastic is everywhere, everybody claims to care, but Lego seems to be the only ones to put their money where their mouth is.
Probably helps that they’ve realised they can pretty much charge any price for their pieces of plastic. So they have money to spend. But still.
the orphan grinding machine is now powered by solar instead of oil
renewable plastic is still plastic
Legos aren’t single-use plastic though. Not all plastic is bad, just the plastic that gets thrown away after geing used once.
Legos aren’t breaking down and polluting the environment just by sitting on a shelf in a nerd’s display case
The solution has been hoarding all along
LEGO are the plastic equivalent of the direct carbon capture idea! Buy enough LEGO and eventually all plastic will be LEGO! This is a joke but not sarcasm I love LEGOs.
