Excluding the game name from the title will surely help the developer

Game is Arco.

I haven’t ever heard of it; maybe they should focus more on ‘How do we market this’…

Splattercat covered this game. For those who want to see what the game is about and how it plays.

Edit: The game is called Arco.

To go with what a lot of people in here are saying about marketing being a very important aspect, and also point out for Indies it’s continual marketing that’s important. Indies don’t always sell well right away you kind of got to keep pushing at it. Heck the game came out what a week and a half ago? They’re already thrown in the towel?

Although, after watching the trailer I’m not sure how unique this game really was. Certainly looks like a couple dozen other games I’ve seen come out in the last few years.

You’d think that Panic as a publisher would help them with marketing

I had actually heard about this game but didn’t pay much attention to it. It’s the first game ever published by Panic. This is a company previously known for exclusively publishing Mac software (mainly general utilities such as text editors, FTP clients, etc). I’m not surprised that the game is selling poorly given their lack of experience with game publishing.

The game looks very pretty but tactical RPGs are a niche genre. To market this game they need to get out there and get it in front of people who like these sorts of games. That means getting on forums and talking to people as well as sponsoring Twitch streamers who normally play these sorts of games.

Ever so, it’s a tough gig. I’ve seen streamers and YouTubers cover a lot of these sponsored games and many of them still flop because they just don’t interest the audience very much.

I’ll be honest here, the theme/vibe put me off enough that I never bothered to download the demo. I’ll give it a shot to see if it is as good as the steam reviews are making it out to be, but the devs need to consider than a couple hundred very positive reviews on a platform with many tens of millions of players doesn’t necessarily mean you’ll get financial success. It could be that the unconventional theme/graphics and novel/unfamiliar gameplay can be a tough sell.

One thing I haven’t seen mentioned here already, is that the game is only on Steam. Which limits the customer base to Steam, yes it’s a massive audience but they’re missing out on free sales by not listing it on places like GOG, Itch.io, Gamejolt, etc