Advertisers need to see more articles like this. Pulling the ad dollars away from Twitter is the last lever anyone has to try to change it, and it should have happened long ago at this point.
When it comes to corps the size that the article talks about, they know and they don’t care.
Someone should take screenshots and put them on the internet. It will scare Microsoft and others into not running ads on Twitter.
I don’t understand why journalists continue to call users with the blue check-mark “verified”. There’s no verification of anything but a credit card. Verification is a relic of the past and they need to shift their language to match reality. Maybe call them “paid” users.
I mean, Walt Disney might not have actually minded this.
Twitter must be held responsible for the kind of Nazi content its allowing on their site.
They are. People are leaving in droves. Advertisers are abandoning the site.
Would be great if the consequences were greater, but as you imply, they are on a track toward certain death it seems like (just gonna take a few more years idk)
That’s not accountability - accountability involves the authorities doing their job but they are afraid of Daddy.
That was clear to me when Musk unbanned the Neo-Nazis and there was many articles about it like: https://techcrunch.com/2022/12/02/elon-musk-nazis-kanye-twitter-andrew-anglin/?guccounter=1
So, seeing as even I could predict that 6 months ago, why the fuck are these companies still running ads there? Do they want this?
Do they want this?
Apparently they have no issues with nazis, but the moment you mention a minor slur in a youtube video you will be demonetized into oblivion, and don’t even try showing some skin or they will call the FBI.
They demonetize the slightest thing because that way they don’t need to pay anyone for the money they make…
At this point, still using Twitter is like being on Reddit, I can’t say which one is worse.
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Don’t the ads just run automatically on content? It’s not like they’re hand picking these as targeted ads for people who enjoy neo-nazi propaganda.
Most ads are targeted these days. You tell which user profiles to run ads to.
Also appearing next to controversial content is brand damage for these companies. They try to avoid it as much as possible.
With how the Overton window is shifting far to the right, I’m not sure companies really care anymore if their content is placed next to hateful shit. As long as it generates money it is acceptable.
Lol I can just imagine them sitting in some dystopian marketing brand meeting analysing target demographics… “It seems one of the biggest growing demographics is young Nazis who now call themselves “alt-right”, so Jenny, any ideas on how we can tailor our content to appeal to even more Nazis, while also not upsetting our main demographic of centrist customers who prefer to ignore all politics?”
