YouTube is waging a war against adblockers...and losing.
  • YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
  • Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
  • Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.
  • Evilcoleslaw@lemmy.worldEnglish
    5·
    3 months ago

    Last time I disabled an ad blocker to try it on desktop, I was getting scammy looking product ads. On my phone if I browse Shorts (revanced doesn’t stop those ads) it’s all straight-up financial/health benefits scams.

    But the other night I accidentally opened the 1st party YouTube app on my TV instead of Smart Tube Next and the ads were for big brands. So there’s probably a different level of desirability based on content type and device type at play.