A purported leak of 2,500 pages of internal documentation from Google sheds light on how Search, the most powerful arbiter of the internet, operates.
The leaked documents touch on topics like what kind of data Google collects and uses, which sites Google elevates for sensitive topics like elections, how Google handles small websites, and more. Some information in the documents appears to be in conflict with public statements by Google representatives, according to Fishkin and King.
No. You’re supposed to care that a company is pointlessly* lying, thus it’s extremely likely to deceive, mislead and lie when it gets some benefit out of it.
In other words: SEO arseholes can ligma, Google is lying to you and me too.
*I say “pointlessly” because not disclosing info would achieve practically the same result as lying.