When Bloomberg reported that Spotify would be upping the cost of its premium subscription from $9.99 to $10.99, and including 15 hours of audiobooks per month in the U.S., the change sounded like a win for songwriters and publishers. Higher subscription prices typically equate to a bump in U.S. mechanical royalties — but not this time.
By adding audiobooks into Spotify’s premium tier, the streaming service now claims it qualifies to pay a discounted “bundle” rate to songwriters for premium streams, given Spotify now has to pay licensing for both books and music from the same price tag — which will only be a dollar higher than when music was the only premium offering. Additionally, Spotify will reclassify its duo and family subscription plans as bundles as well.
What gets me is that, for the right style of music, age or attractiveness shouldn’t matter as much as it does. You should be able to create your art, whatever kind of art it is, and have the art itself be judged on its merits. Instead we’ve got a bunch of our culture still somehow wrapped up in these veneers of attractiveness. It’s kind of maddening, to be honest. If you’re in your 50’s and making 90’s style Acid House or 2000’s style Trance it shouldn’t matter what you look like. If you’re a DJ it shouldn’t matter if you look like Shirley Temple or Shirley Manson. And yet here we are.
8 million listens netting you only 40 bucks really is insane, isn’t it? I used to think radio royalties were bad: I remember Sting talking about how every time Roxanne got played on the radio someone somewhere got 3 cents. He didn’t say who got the 3 cents, nor did he say how much of that 3 cents went to him. I’m not 100% sure about those numbers (“my memory is muddy, what’s this river that I’m in?”) but they’re a damn sight more impressive than whatever crumbs the streaming companies are paying, somehow a thousand times less than the radio. Spotify’s announcement last year that they weren’t even going to bother paying for songs with less than 1000 streams per month was a shocker - what stops them from making it 2000, or 10,000?
Still, being a hobbyist isn’t all bad. I’ve been releasing jazz cover-versions of pop songs for about 2.5 years now, and have netted about 25 bucks so far :) Who knew jazz versions of Toxic or Rusted From The Rain could be so popular?
If I made 3 cents a stream, I’d have a quarter of a million…
You could always don a stage persona like Marshmello or Daft Punk. Then nobody cares what you look like under the mask.