Spotify leadership didn’t see themselves as a music company, but as a time filler. The employee explained that, “the vast majority of music listeners, they’re not really interested in listening to music per se. They just need a soundtrack to a moment in their day.”

Simply providing a soundtrack to your day might seem innocent enough, but it informs how Spotify’s algorithm works. Its goal isn’t to help you discover new music, its goal is simply to keep you listening for as long as possible. It serves up the safest songs possible to keep you from pressing stop. […]

Artists, especially new ones trying to break through, actually started changing how they composed to play better in the algorithmically driven streaming era. Songs got shorter, albums got longer, and intros went away. The hook got pushed to the front of the song to try to grab listeners’ attention immediately, and things like guitar solos all but disappeared from pop music. The palette of sounds artists pulled from got smaller, arrangements became more simplified, pop music flattened. […]

It found that while new music discovery is traditionally associated with youth, “16-24-year-olds are less likely than 25-34-year-olds to have discovered an artist they love in the last year.” Gen Z might hear a song they like on TikTok, but they rarely investigate beyond that to listen to more music from the artist.